Always-on practice-area marketing · 9 cells · 27 ad variants

Nine practice-segment cells.
Twenty-seven ads. Days, not weeks.

Clio's segment × practice-area portfolio targeted across the full firm. Three customer segments — Solo, Mid-Firm, AmLaw 200 — multiplied by three core practice areas — Personal Injury, Family Law, Immigration. Every cell ships its own personalized landing page plus three on-brand ad variants.

9
Segment × practice cells
27
Master ad variants
9
Personalized LPs
One
Always-on engine
The creative-bottleneck math
Superside per ad: $1,000. 27 ads × $1K = $27K and 6 weeks. The same 27, on-brand and on-message per cell, ship through CharacterQuilt in days — leaving the creative team for the work only humans can do.
$27K → $0per always-on cycle

The campaign matrix.

Pick any cell to jump to that segment × practice-area campaign. Each cell ships one personalized landing page plus three on-brand ad variants — Outcome (stat-led), Persona (pain-led), and Proof (case-study). Same brand system, three distinct visual treatments per cell.

Personal Injury
Family Law
Immigration
Solo Practitioner1–2 attorneys, often working from home or a shared office
Mid-Sized Firm5–50 attorneys, growing past the spreadsheet stage
AmLaw 200 / Enterprise200+ attorneys, multi-office, often multi-jurisdiction
Personal Injury Solo Practitioner

Run a one-person PI practice without leaving money on the table.

Capture, sign, intake, and settle — from your phone, between hearings.

Landing page LANDING PAGE
Personalized landing page Open in new tab →
Master display ad — v1 AD · V1 · Outcome
Master ad · 1024×1024 · Outcome Get back 8 hours a week.
Master display ad — v2 AD · V2 · Persona
Master ad · 1024×1024 · Persona For the solo PI attorney writing demand letters at midnight.
Master display ad — v3 AD · V3 · Proof
Master ad · 1024×1024 · Proof How Levine Law doubled settlements as a solo.
Family Law Solo Practitioner

Family law from a solo office, without missing a court date.

One platform for the custody calendar, retainer trust account, and client text thread.

Landing page LANDING PAGE
Personalized landing page Open in new tab →
Master display ad — v1 AD · V1 · Outcome
Master ad · 1024×1024 · Outcome Zero missed court dates.
Master display ad — v2 AD · V2 · Persona
Master ad · 1024×1024 · Persona For the solo family-law attorney juggling 30 active matters.
Master display ad — v3 AD · V3 · Proof
Master ad · 1024×1024 · Proof Hartwell Family Law cut admin time by 11 hours a week.
Immigration Solo Practitioner

Solo immigration practice. USCIS deadlines, handled.

Document assembly for I-130, I-485, N-400 — plus a client portal in eight languages.

Landing page LANDING PAGE
Personalized landing page Open in new tab →
Master display ad — v1 AD · V1 · Outcome
Master ad · 1024×1024 · Outcome 120 immigration matters. One attorney.
Master display ad — v2 AD · V2 · Persona
Master ad · 1024×1024 · Persona For the solo immigration attorney chasing biometrics dates.
Master display ad — v3 AD · V3 · Proof
Master ad · 1024×1024 · Proof Patel Immigration scaled to 500 active matters — solo.
Personal Injury Mid-Sized Firm

PI firm scaling past 1,000 cases. Clio runs it.

Lien management, demand-letter templates, and matter-by-matter profitability — at firm volume.

Landing page LANDING PAGE
Personalized landing page Open in new tab →
Master display ad — v1 AD · V1 · Outcome
Master ad · 1024×1024 · Outcome $1.4M in lien recovery. Per year.
Master display ad — v2 AD · V2 · Persona
Master ad · 1024×1024 · Persona For the managing partner flying blind on settlements.
Master display ad — v3 AD · V3 · Proof
Master ad · 1024×1024 · Proof Levine Law doubled settlements at 24 attorneys.
Family Law Mid-Sized Firm

Mid-firm family-law practice. One source of truth.

Custody timelines, retainer ledgers, and partner-level profitability across every matter.

Landing page LANDING PAGE
Personalized landing page Open in new tab →
Master display ad — v1 AD · V1 · Outcome
Master ad · 1024×1024 · Outcome 11 hours/week back. Per attorney.
Master display ad — v2 AD · V2 · Persona
Master ad · 1024×1024 · Persona For the family-law partner tired of the WIP report.
Master display ad — v3 AD · V3 · Proof
Master ad · 1024×1024 · Proof Hartwell Family Law went from 5 to 22 attorneys.
Immigration Mid-Sized Firm

Mid-sized immigration firm. Every USCIS deadline, surfaced.

Document assembly at firm volume, plus a multilingual client portal across every matter.

Landing page LANDING PAGE
Personalized landing page Open in new tab →
Master display ad — v1 AD · V1 · Outcome
Master ad · 1024×1024 · Outcome 500+ matters. One paralegal team.
Master display ad — v2 AD · V2 · Persona
Master ad · 1024×1024 · Persona For the immigration partner watching deadlines slip.
Master display ad — v3 AD · V3 · Proof
Master ad · 1024×1024 · Proof Patel Immigration scaled to 500 matters in 18 months.
Personal Injury AmLaw 200 / Enterprise

Mass torts at AmLaw scale. Clio Enterprise.

Multi-district litigation case management, plaintiff portal, and audit-grade reporting — for plaintiff practices inside the AmLaw 200.

Landing page LANDING PAGE
Personalized landing page Open in new tab →
Master display ad — v1 AD · V1 · Outcome
Master ad · 1024×1024 · Outcome 94% associate adoption. In 60 days.
Master display ad — v2 AD · V2 · Persona
Master ad · 1024×1024 · Persona For the AmLaw managing partner still on Aderant.
Master display ad — v3 AD · V3 · Proof
Master ad · 1024×1024 · Proof How a top-50 firm replaced three legacy systems.
Family Law AmLaw 200 / Enterprise

Family law for the HNW practice inside the AmLaw 200.

High-net-worth divorce, complex asset disclosure, partner-level confidentiality — at enterprise scale.

Landing page LANDING PAGE
Personalized landing page Open in new tab →
Master display ad — v1 AD · V1 · Outcome
Master ad · 1024×1024 · Outcome SOC 2 + ISO 27001. Out of the box.
Master display ad — v2 AD · V2 · Persona
Master ad · 1024×1024 · Persona For the AmLaw family-law chair handling HNW divorces.
Master display ad — v3 AD · V3 · Proof
Master ad · 1024×1024 · Proof How a top-25 AmLaw firm moved off Elite 3E.
Immigration AmLaw 200 / Enterprise

Corporate immigration at AmLaw 200 scale.

Multinational visa workflows, RFE tracking, and corporate-client portals — at firm scale.

Landing page LANDING PAGE
Personalized landing page Open in new tab →
Master display ad — v1 AD · V1 · Outcome
Master ad · 1024×1024 · Outcome 12,000 matters/yr. One platform.
Master display ad — v2 AD · V2 · Persona
Master ad · 1024×1024 · Persona For the AmLaw immigration chair managing 60+ corporate clients.
Master display ad — v3 AD · V3 · Proof
Master ad · 1024×1024 · Proof How a top-100 firm runs 12,000 matters/yr.